SHS Trading & Marco Paul Announce Major Rebrand

 

At Marco Paul, along with our wider group SHS Trading, we are thrilled to announce a bold new chapter in our journey. Today, we take the first step in a comprehensive digital transformation that will reshape our brand and operations. This rebrand marks a pivotal moment as we commit to creating a more innovative, accessible, and customer-focused platform. With a renewed focus on investing in cutting-edge technology and our people, we are setting the stage for both domestic growth and international expansion, all while maintaining our core values of affordability, fairness, and excellence.

 

As part of our exciting rebrand, we've carefully selected colours that reflect the values at the heart of our business. Our new colour palette is inspired by nature, drawing on calming greens and earthy tones to evoke a sense of tranquillity and connection with the outdoors. These colours symbolize peace and sustainability, creating an atmosphere that feels welcoming and grounded. We also wanted our brand to convey a sense of quality, so we chose hues that are both timeless and elegant, offering a sophisticated yet approachable feel. Ultimately, this rebrand is about creating a brand identity that feels as friendly and inviting as it does dependable and high-quality, inviting customers to feel at home with us.

 

Our two new selected fonts, Poppins and Bricolage Grotesque, were chosen to encapsulate our professionalism while highlighting our friendly and quirky personality. We believe that the personality of our customers, team, and products should always shine through, and these fonts perfectly reflect that balance of approachability and expertise.

 

We’re rebranding to reflect the next chapter in our journey one that puts our customers at the heart of everything we do. For years, Marco Paul and our group brands, Garden Mile and Dunnet Tools, have been trusted by millions across the UK, becoming top selling names known for quality, value, and reliability. As we like to say, you may not know it, but you already know us. While we’ve grown rapidly through marketplaces, our brand presence has often remained behind the scenes. As we enter a new digital era, we’re evolving by investing in a stronger, more customer-centric brand that champions real savings, better experiences, and lasting quality. Our rebrand isn’t just a new look it’s part of a wider digital transformation that aligns our growing in-house capabilities with continued investment in marketplaces to continue to disrupt the UK home, garden, and leisure industry. Together, this ensures we’re building a brand that’s recognisable, trusted, and ready for the future. Same heart, different spark you may say, as our core value to drive down prices of home and garden goods in the UK remains at the forefront of our operations.